Christa Marrillia has been named Keeneland's Vice President and Chief Marketing Officer and Marc Therrien has been named Managing Director of Keeneland Hospitality.
“Our world-class marketing efforts and the hospitality we extend to our guests are critical to the success of our core business,” said Keeneland President and CEO, Bill Thomason. “These programs have thrived under Christa and Marc's leadership, and we are delighted to welcome their fresh perspective and insight to the executive leadership team.”
Marrillia, a graduate of the University of Kentucky, joined Keeneland in 2003 and has worked on elevating the Keeneland brand through digital channels, strategic partnerships and grassroots efforts. She also serves on the VisitLEX Tourism Commission, board of directors for LexArts, Downtown Lexington Partnership advisory board, and is a member and past president of the Bluegrass Hospitality Association.
“It has been an honor and a privilege to promote this amazing brand for the past 16 years,” Marrillia said. “I look forward to serving in this new role and am grateful to our incredibly talented marketing and communications teams. This promotion is a testament to our collective success.”
Therrien joined Keeneland Hospitality as Executive Chef in 2016. He played an instrumental role in developing the new Keeneland Crafted Events, which include the popular Paddock Dinner Series and Sunday Brunches at Keene Place. In addition to his role at Keeneland, Therrien serves on the board of God's Pantry Food Bank.
“The success of Keeneland Hospitality is critical to our core business and most especially the delivery of a world-class experience to our guests,” said Therrien. “I'm honored to join the leadership team and look forward to expanding our programs and further contributing to the Keeneland mission.”
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