By Christie DeBernardis
Kevin Harrington, original Shark on ABC's “Shark Tank” and infomercial inventor, has partnered with the horse racing app Horse Races Now. Harrington will be joining the Board of Directors and the Management Team, helping with all aspects of the business with a particular emphasis on global marketing to new customers.
“I am excited to develop new growth strategies for Horse Races Now while also introducing and engaging new fans to the app and the sport of horse racing,” Harrington said. “Their commitment to offering the app as a free download is innovative within the horse industry and, I believe, will ensure the continued strategic growth of downloads to the masses, in particular neophyte younger fans, a demographic the industry has had challenges connecting with previously.”
Horse Races Now has had more than 500,000 downloads in 200 countries. Features include live racing and race replay videos, entries, results, push notifications and alerts, favorite trainers, horses, and jockeys, daily race changes, and past performances.
“I am extremely excited to be working directly with Kevin as a member of the Board and assisting with all aspects of Horse Races Now's business,” said Horse Races Now CEO and Founder Ken McPeek. “Together, I'm confident that we can bring the sport of horse racing to the masses. Our success attracting new fans is proven beyond a doubt. Now, we simply need to execute innovative marketing ideas to stimulate growth and to promote the use of Horse Races Now worldwide. The sky is the limit here.”
Not a subscriber? Click here to sign up for the daily PDF or alerts.
