World Horse Racing, a media company dedicated to telling the story of international Thoroughbred horse racing, was launched on Tuesday following a partnership between the Breeders' Cup World Championships, Ascot Racecourse, Goodwood Racecourse and the Victoria Racing Club. The company will provide a unique digital fan experience across all major social networks and will be free to access via Facebook, Twitter, Instagram and YouTube. WHR aims to earn the respect of hardcore fans and attract new ones to the world of horse racing, with its focus on racing's athletes and engaging personalities–human and equine–along with the festivals that stage these spectacles. WHR will also provide a platform of user-generated content that will allow the sport's stars to connect with its fans.
Ascot's Chief Commerical Officer Juliet Slot said, “We already know horse racing is one of the most popular sports in the world, but we felt there was real potential to tell our brilliant stories to a much wider audience. World Horse Racing gives us the perfect platform to reach a new generation of fans and give a more compelling and engaging story arc compared to standard news coverage.”
Added Breeders' Cup CMO Bryan Pettigrew, “Breeders' Cup continues to forge relationships and collaborate with international racing leaders to move the Thoroughbred industry forward. We anticipate a great partnership with Ascot, Flemington and Goodwood in promoting our sport on a global platform.”
“In recent years, the sport has become increasingly global, and so it seems the perfect time for a collection of the world's most important festivals to launch a new platform that will enrich the existing fans' experience through some real behind the scenes and previously unseen content, as well as introducing racing to a new audience by focusing on the horses, the people and the sport,” said Goodwood's MD Adam Waterworth.
Neil Wilson, CEO of The Victoria Racing Club, said, “This is an opportunity to broaden our reach and engage with racing fans globally by highlighting our spectacular race days including the four days of the world-renowned Melbourne Cup Carnival, our events, our equine and human athletes and the people behind it all, to new and existing audiences. World Horse Racing is a must-follow destination for fans seeking original and exclusive stories on and off the track.”
To view a video or find out more about World Horse Racing, go to www.worldhorseracing.com.
Not a subscriber? Click here to sign up for the daily PDF or alerts.
