The treble Group 1-winning sprinter Advertise (Ire) is on the move to Ireland and will stand at Gordon Doyle's Knockmullen House Stud in Co Wexford at a fee of €5,000 for 2025.
The son of Showcasing (GB) remains in the ownership of his former trainer Martyn Meade. He stood initially at the National Stud from 2020 and, for the last two seasons, at Manton Park Stud.
“It's a pretty big departure for us to be standing a Flat sire but when a horse like Advertise pops up you can't really say no,” said Doyle, who also stands former Manton Park resident Technician (Ire), Mekhtaal (GB) and Silas Marner (Fr).
“He is a top-class racehorse with great looks who produces good lookers and has made a great start to his stud career with three group winners in 2024. I am very grateful to Martyn Meade and the team at Manton for the opportunity.”
Advertise, bred by Cheveley Park Stud from the Pivotal (GB) mare Furbelow (GB), won the G1 Phoenix Stakes and G2 July Stakes at two, as well as finishing runner-up to Too Darn Hot (GB) in the G1 Dewhurst Stakes. At three he added both the G1 Commonwealth Cup and G1 Prix Maurice de Gheest to his record, as well as finishing second to Ten Sovereigns (Ire) in the G1 July Cup.
Doyle added, “I am under no illusion that it's going to be hard to turn the commercial opinion of him around as it can be a very unforgiving place but he had a very good season in 2024. To sire horses like Cool Hoof Luke, winner of the G2 Gimcrack [Stakes], Secret Satire, who won the G3 Musidora, and Al Shabab Storm, who was victorious in the G3 Goldene Peitsche, from just two crops is very exciting. He has some exciting prospects for 2025 including Shout, Bullet Point, and Minstrel Knight.”
Doyle said that comments from trainers had also swayed his decision to diversify with a Flat stallion.
“The feedback was very positive and, after all, our aim is to produce racehorses,” he noted. “So, if the trainers like them and keep buying them hopefully he will continue to prove himself a good sire. His oldest are only three so, in my opinion, it is too early to write him off.”
Advertise and his fellow Knockmullen House stallions will be available for viewing on the Irish Stallion Trail, which is currently scheduled to take place on January 10 and 11.
Martyn Meade said, “Whilst retaining full ownership and acknowledging Advertise had a brilliant season this year, siring the winner of the Gimcrack and the Musidora, I feel he will have an even better chance being based in Ireland where there is a far greater breeding appetite than the UK. I will as always be supporting him. I know he is in good hands with Gordon and his team.”
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