University of Kentucky basketball

WinStar Secures NIL Deal with UK's Reed Sheppard

WinStar Farm has secured a 'Name, Image, and Likeness' deal with University of Kentucky basketball player Reed Sheppard to promote WinStar stallion Life Is Good (Into Mischief). A freshman guard for John Calipari's Wildcats, Sheppard was Mr. Kentucky Basketball in 2023 and a McDonald's All-American. Also honored as the 2022 Kentucky Gatorade Player of the Year, Sheppard is off to a fast start for the Wildcats (20-8) this season. With March Madness on the horizon, Sheppard is averaging 12.5 points per game, 4.4 rebounds, and 4.3 assists in the 2023-24...

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