Two Circles

Horse Racing Ireland has entered into a three-year partnership with sports marketing agency Two Circles with the goal of growing racecourse attendance and improving customer experience. The partnership comes on the back of a pilot project between the two organizations that allowed them to gain a better understanding of who Irish racing's customers are and what drives their relationship to the sport. Two Circles also works with the likes of the RCA (Racecourse Association), Great British Racing, The Jockey Club, Ascot Racecourse, Goodwood, Juddmonte Farms, World Horse Racing, the Hong...