The Laboratory Creative

The Kentucky Derby Museum has launched a $1-million upgrade to its 'Riders Up!' exhibit. Construction began this month and the new exhibit is expected to debut Apr. 12. The museum originally built the 'Riders Up!' exhibit in 2000 as a way to immerse visitors in the Derby and race day experience from the viewpoint of a jockey and Thoroughbred racehorse. The game was last updated in 2010 during a previous museum expansion project. With significant changes in virtual and augmented reality since then, the new version will look to captivate...