Simon Fraser

1/ST CONTENT has formed a partnership with American Racing Channel, a leading South American distributor which holds the rights to Hipódromo Nacional de Maroñas and Las Piedras Racetrack in Uruguay, the company said via a press release on Thursday. The outlet owned by 1/ST, which includes media and content companies, plans to broadcast live racing events from the two tracks with the intent to reach a global fanbase in their homes and through mobile devices. Grupo Codere, the international operator for Hispanic markets, has already agreed to integrate exclusive fixed-odds...

1/ST CONTENT has broadened its global footprint outside of the Americas with a new venture into Moroccan racing. Having won the international distribution rights for this Saturday's Morocco International Meeting, 1/ST CONTENT will continue to widen its influence across a raft of global racing content in 2024 with a burgeoning international portfolio of racetracks and marquee meetings. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: "We're delighted to announce to our growing group of worldwide partners that we've secured the distribution rights for this jewel in the emerging...

It might seem odd that during a Tuesday panel discussion titled "Capitalizing on Racing's Global Footprint," one presenter at the 2022 Symposium on Racing hosted by the University of Arizona Race Track Industry Program insisted that localism trumps globalism when you're trying to market the sport worldwide. Yet Simon Fraser, the senior vice president in charge OF international simulcast signal distribution for 1/ST Content, made his case effectively by drawing upon his experiences in managing the content rights, data, odds and signals on behalf of a broad portfolio of global...