Silk Road LLC

The new digital ad platform BidXSell is scheduled to launch its initial sale August 28, when it will offer the winner of last year's Pegasus Stakes, Salute the Stars (Candy Ride {Arg}). We sat down with Saeed Almaddah, the President and CEO of Silk Road LLC, which operates the platform to discuss how it is different from other digital sales companies. TDN: The digital sales arena is becoming increasingly crowded, with bricks-and-mortar sales companies getting into the game and digital-only sales companies joining the fray as well. Why did you...

Silk Road LLC has launched its digital Thoroughbred auction platform BidXSell.com, with its dedicated concierge consignment division, eCONSIGN-IT set to host its inaugural flash sale Aug. 28. The inaugural auction will feature Salute the Stars (Candy Ride {Arg}), winner of last year's Pegasus Stakes. BidXSell was developed to allow industry stakeholders to buy and sell bloodstock at limited cost, according to a press release from Silk Road. The digital auction ring allows owners to sell bloodstock directly from farm sites and the BidXSell platform puts the remaining necessary infrastructure directly...