September Sale

Keeneland September to Offer VR 360 Experience

Edited Press Release Keeneland's upcoming September Yearling Sale will become the first Thoroughbred auction anywhere to broadcast from a 360-degree virtual perspective, enabling fans and horsemen to watch all the action taking place inside the Sales Arena from this unique vantage point during its two-day Book 1 on Monday-Tuesday, Sept. 12-13. Click here to see a preview of the September Sale Book 1 360º virtual experience. "True to Keeneland's mission to expand our audience, educate fans and enhance the Thoroughbred industry, we believe the use of virtual technology provides an...

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