Sentient Jet

Sentient Jet is back for a seventh year as a corporate partner of the Kentucky Derby and Oaks and Churchill Downs and the private aviation company will team up with Derby contender Epicenter and Oaks hopeful Echo Zulu. Both horses will wear Sentient Jet branded blankets. "The Kentucky Derby is tradition at Sentient Jet which is why we are excited to be partnering with Winchell Thoroughbreds once again in supporting Epicenter and Echo Zulu come Oaks and Derby Day. Under the training of Steve Asmussen, we are confident they will...

In celebration of Breeders' Cup this month, I chose to do an interview focusing on luxury marketing and attracting high net worth individuals (HNWI) to racing as this was a founding principle for creating this world-class event. When John Gaines conceived the idea of holding a season-ending championship, it was to bring to major U.S. markets a day like no other that showcased the sport with all its pageantry and jaw-dropping purses as a means to attract prospective new owners. The simple formula was based on the idea that witnessing...