After reading the various commentaries over recent days by Ambassador Mack and Bill Finley and the Letters to the TDN Editor on the synthetics debate, I heard Bill say during this week's TDN Writer's Room that we could reduce fatalities by the hundreds with a surface shift. A close analysis shows the numbers are much greater than that. First a step back. The industry needs a revamp in the way we present this discussion to the public at large and those opponents who would have our "social license" go the...