public relations

by Brian Malloy The initial public forum for Light Up Racing at Fasig-Tipton in Lexington Monday night kicked off the most encouraging effort I've seen in my 44 years in horse racing. Vicky Leonard, the Kiwi PR pro who spearheaded a similar effort in Australia after a spate of tragic accidents in the Melbourne Cup, cogently outlined this grass roots campaign to a packed house and was greeted with thunderous applause. I taught the capstone course in public relations for several years at the University of Kentucky with a systems...