Price Bell

Price Bell, Jr. has been appointed to the position of general manager at Mill Ridge Farm. Upon completing his MBA from Vanderbilt's Owen School in 2010, Bell returned to Lexington and his life's passion, the Thoroughbred industry. With conviction for the sport and believing in the great opportunity to develop the industry's fan base, he became actively involved with the founding of Horse Country, while assisting as a bloodstock agent for the Mill Ridge affiliate, Nicoma Bloodstock. He serves on the boards of the KTA-KTOB, TOBA, National Museum of Racing,...

We are very lucky. My godfather spent 20 days in the ICU due to COVID-19 and twice was presented DNR papers to sign, giving him 30 minutes to improve his oxygen saturation levels prior to intubating him. He is home--still recovering, but home. He was diagnosed on Mar. 16. We spoke on Mar. 18 and at that time, "it was not as bad as the flu, just more aggravating." On Mar. 20 he was admitted to the hospital, Mar. 22 the ICU and discharged home on Apr. 12. He is...

Across the world, the economic tsunami triggered by the pandemic has been stemmed, to some degree, by massive government interventions. But these can only go so far, whether in funds, duration or reach. Beyond those margins, many hugely deserving enterprises find themselves perilously exposed--and it will fall onto society, onto each one of us, to help determine which are worth saving. Broadsided by this unaccountable emergency into a sudden, existential crisis, Horse Country is now turning to the community it serves and making its own case for salvation. That's a...

Amplify Horse Racing, a grassroots organization launched in 2019 by second-year Godolphin Flying Start trainee Annise Montplasir and Madison Scott of Solis/Litt Bloodstock as an initiative to welcome and educate newcomers about the Thoroughbred industry, collaborate with existing initiatives, and promote opportunities for involvement, has launched its website at www.amplifyhorseracing.org. "Our goal for Amplify has been to become 'Step One' for newcomers to learn about the Thoroughbred industry," said Montplaisir. "We want this website and the resources we've curated to be a roadmap from basic to technical learning, and how...

Breeders' Cup's Christopher McNamara has been elected to the Visit Horse Country Board of Directors by vote of the sitting board. The senior vice president, corporate partnerships for Breeders' Cup, McNamara has a long professional history working in creative and strategic marketing in New York with Havas Life and then in Lexington, Kentucky at Cornett marketing agency. "Positive fan development for our industry is a shared goal of the Breeders' Cup and Horse Country," said McNamara. "I'm honored to be elected and look forward to getting started." McNamara joins Price...

Today, I wanted to share some moments that have meant a lot to me these past few weeks. When we started doing virtual tours, it was initiated to continue the mission of Horse Country, and to hope to lessen the blow to fans who wanted to come visit, but were now not able. However, I have been so inspired by giving the virtual tours, because viewers appreciate them so much. I share here a screen shot from one where an ER doctor on the front lines watched, and ambulance workers...