new Breeders' Cup sponsor

Breeders' Cup Limited has formed a new partnership with Cygames, Inc. as an official partner of the 2024 Breeders' Cup World Championships, the company said in a release late Tuesday. Cygames is a Japanese video game publisher and developer that provides video games, comics and animations. Under the agreement, Cygames becomes the name-in-title partner of the GI Cygames Breeders' Cup Sprint, which will be held Nov. 2. The partnership with Cygames, arranged in collaboration with leading media rights and sponsorship sales firm JMI Sports, will mark the upcoming launch of...