media

The CHRB rescinded its recent ruling requiring members of the media to be licensed through the and will instead allow the standard practice of allowing tracks to provide credentials. They released the following statement Wednesday: "While the California Horse Racing Board values safety and security in the stable area, it also recognizes the importance of a free and independent press. After considerable feedback, rather than requiring licenses or visitors passes for stable area media access, the CHRB will allow publicity departments to issue credentials for visitor access to the stable...

   This month's column focuses on messaging and the importance of a clear communication strategy as a crucial element to successfully promote and grow a sport. In the U.S., the NFL sits atop the sports apex and, similar to racing, the league has had to address a variety of controversial issues that challenged the integrity and popularity of the sport.    After graduating from the University of Virginia, my roommate, Alex Riethmiller, and I decided to embark on careers in Sports Business. While my first job was producing events for...