#KYDerbyatHome

by Anne Sabatino Hardy Executive Director, Horse Country That's the number left over when you subtract attendance numbers of the record-high 2015 Kentucky Derby (170,513) from the 202,000 views of Claiborne Farm's virtual stallion tour on Facebook (March 17). In fact the TDN's own post-production treatments of virtual tours and unique online content have spawned their own virality. Right now, there's no place more populated than the internet and social media. It's safe. It doesn't require planes, trains or automobiles. It's low-cost, low-barrier and high desire. And, interestingly, the same...