Kick Up in Australia

Striving to Illuminate the Path to Transparency, Light Up Racing Launched

'Light Up Racing', an initiative led by a group of industry participants, striving to illuminate the path to transparency, awareness, and accountability in horse racing, has been launched, according to a press release. Light Up is spearheaded by a group of industry participants, including Price Bell, Roderick Wachman, Jason Litt, and Dr. Jeff Berk. Kick Collective, the marketing agency behind the Australian-based initiative Kick Up for Racing, is driving the marketing and communications. "We have been inspired by the impactful work of Kick Up in Australia and believe we have...

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