Irish Thoroughbred Marketing

The field for Saturday evening's G1 Tattersalls Irish 1000 Guineas has been set and 15 fillies are due postward for the €250,000 Classic. The Niarchos family's homebred G1 Prix Marcel Boussac victress and ante-post favourite Albigna (Ire) (Zoffany {Ire}) will depart from gate 13 while her Jessica Harrington stablemate and G3 Oh So Sharp S. runner-up Valeria Messalina (Ire) (Holy Roman Emperor {Ire}) has drawn stall four. Aidan O'Brien saddles just two for this year's renewal with G1 Moyglare Stud S. third So Wonderful (War Front) due to exit the...

The Irish Thoroughbred Breeze-Up Marketing Support Scheme was launched by ITM on Wednesday.  Consisting of a €30 financial contribution per horse toward the cost of pre-sale confirmation videos and digital content, the idea is to assist Irish breeze-up consignors with digitally marketing their stock. The contribution is available for those breeze-up consignors that engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relation to quality and content. The €30/horse contibution will be paid to the relevant videographer, on behalf of...