FormaHoof

Embracing New Technology

Periodically I find myself on the other end of a call with a client seeking a nonexistent 'tool' in my bag of tricks. It can be awkward to expose one's own ignorance on a topic, not to mention uncomfortable. In these instances, I suspect most farriers don't make it a habit of turning away 'good' clients and some of them reply, "Oh sure, I do that, or use that product all of the time." Shoeing sometimes requires a certain degree of salesmanship; I believe the Irish call it malarkey. Given...

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