engagement

The 56th International Federation of Horseracing Authorities (IFHA) Conference was held Monday in Paris and the focus was on key challenges and opportunities, including the issues of integrity and fan engagement, facing the industry around the globe. "Integrity lies at the foundation of our sport and must inform every decision that we make," said IFHA Chair Winfried Engelbrecht-Bresges. "The pandemic has inherently changed the way that fans and punters enjoy and participate in horse racing. A good digital customer experience is key, and the general trend of digital evolution further...