Ellie Whitaker

Ellie Whitaker and Tegan Clark clearly remember the empty silence that followed an email blast out to the industry upon the launch of WC Equine. "We had a list of trainers' emails," recalls Clark. "And we put together an email saying we're here, this is what we're doing, along with background of what we've done before, and emailed 93 of them." Whitaker takes up the story. "We got three responses, all saying good luck! It's about selling a product at the end of the day and we didn't have a...