economic impact of Breeders' Cup

Q & A With Breeders' Cup President and CEO Drew Fleming

This past year was a good one for the Breeders' Cup. Returning to Keeneland for the first time since the pandemic year of 2020, the event generated a global wagering total of $189.1 million, which set a record, 3.4% higher than the previous mark. The Breeders' Cup also produced big numbers when it came to the total economic impact for Keeneland, Lexington and the surrounding community. It was announced Friday that a survey conducted by University of Louisville Economics Professor Thomas E. Lambert, Ph.D., showed that the Breeders' Cup was...

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$82m Economic Impact of Keeneland Breeders' Cup Revealed

The 2022 Breeders' Cup World Championships at Keeneland Race Course generated a total estimated economic impact of $81,846,897 in Lexington, Kentucky and the surrounding areas. Determined by a recent study led by University of Louisville Economics Professor Thomas E. Lambert, Ph.D., the results represent the second-highest economic impact recorded in Breeders' Cup history, following the record set in 2017 at Del Mar. The 2022 event also generated record global wagering of $189.1 million, the highest ever, which was 3.4 percent higher than the prior record of $182.9 million set in...

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