The Irish Thoroughbred Breeze-Up Marketing Support Scheme was launched by ITM on Wednesday. Consisting of a €30 financial contribution per horse toward the cost of pre-sale confirmation videos and digital content, the idea is to assist Irish breeze-up consignors with digitally marketing their stock. The contribution is available for those breeze-up consignors that engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relation to quality and content. The €30/horse contibution will be paid to the relevant videographer, on behalf of...