Cornett

Riley Launches Marketing Services Business

Horse racing media and marketing professional Kelsey Riley has launched a business to offer branding and marketing services to the horse industry. Riley will offer services ranging from brand guideline development to communications and marketing plans, copywriting and creative execution. Learn more by clicking here. An editor at the TDN for 10 years, Riley was most recently with Cornett, a full-service marketing agency, where she worked on campaigns for Keeneland, Lane's End Farm and the National Reining Horse Association. She was involved with all aspects of marketing including strategy, communications...

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Kelsey Riley to Join Cornett

Kelsey Riley will join Cornett, the award-winning, Lexington-based marketing agency, as a Senior Account Executive. Riley will lead the marketing team for Lane's End Farm. Riley joins Cornett after 10 years with Thoroughbred Daily News, including seven years as International Editor, a role that included managing the editorial content of TDN Europe and traveling to sales and races globally. Riley is a graduate of Darley Flying Start (now Godolphin Flying Start) and has a degree in media studies and journalism from the University of Guelph-Humber in Toronto, Canada. Riley succeeds...

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