communications

Katrina Helmer has been named the new Director of Communications at the Kentucky Derby Museum, taking over from Rachel Collier Carr. As Communications Director, Katrina is thrilled to be part of the creative team that will drive the Museum's messaging and storytelling for the historic Derby 150 and beyond. "Katrina has done a stellar job with our Communications platform since coming to Kentucky Derby Museum," said Patrick Armstrong, Kentucky Derby Museum President and CEO. "She was a natural fit for the Director position, and we are excited about her bright...

   This month's column focuses on messaging and the importance of a clear communication strategy as a crucial element to successfully promote and grow a sport. In the U.S., the NFL sits atop the sports apex and, similar to racing, the league has had to address a variety of controversial issues that challenged the integrity and popularity of the sport.    After graduating from the University of Virginia, my roommate, Alex Riethmiller, and I decided to embark on careers in Sports Business. While my first job was producing events for...