Betfred

In the 1960s British racing had the chance to own bookmaking. But it's happening the other way round. Bookmakers are moving closer to owning racing. Betfred's headline sponsorship of all five Classics - the 1,000 and 2,000 Guineas, Derby, Oaks and St Leger - from 2025 is manna to racecourse execs whose job it is to find backers for marquee events. With the Qatar-owned Qipco stepping back from sponsorship of the Guineas meeting and King George at Ascot from next year (they're maintaining their support for Champions Day), the prestige...

Betfred will be the new sponsor of Newmarket's 2,000 Guineas and 1,000 Guineas from 2025 onwards, it was announced on Thursday. The multi-year agreement means the bookmaker will become the first brand to sponsor all five of Britain's Classics--the others being the Betfred Oaks and Betfred Derby at Epsom and Doncaster's Betfred St Leger--at the same time. To mark their sponsorship of the prestigious contests, Betfred have also announced that a £2-million bonus will be on offer to connections of any horse who completes the 'Betfred Triple Crown' by winning...

Betfred has been announced as the new sponsor of the Derby, described by the company's founder Fred Done as "greatest Flat race in the world". In a deal initially lasting three years, the bookmaking firm will also sponsor the Oaks. This year's meeting takes place on June 2 and 3. The largest independent bookmaker in Britain, with 1,400 high street shops,  Betfred has also expanded into South Africa and currently operates across 10 American states. The company was racing's biggest sponsor between 2011 and 2018, its backing including the ßCheltenham...