attract young racegoers

Over 300 delegates among the racing industry attended the Racing Foundation Conference at Ascot Racecourse on Wednesday, Oct. 2. The main themes of the conference were to build understanding and prompt collaboration around racing's social licence challenges. Bob Langert, the former vice president of corporate social responsibility and sustainability at McDonald's, TedTalk speaker and author, delivered the keynote address. Langert said, "During my time at McDonald's, we faced many detractors in the form of activist campaigns, books and movies and media coverage on multiple issues...One central reason for McDonald's not...