A Breed Apart

The Breeders' Cup announced Tuesday details of a new brand awareness campaign to promote the 2020 World Championships, which will be held this year at Keeneland Nov. 6-7. The campaign, representing Breeders' Cup's largest-ever digital advertising initiative with a multi-million dollar digital and broadcast media buy, is entitled "A Breed Apart" and targets sports bettors, daily fantasy players, and casual fans. Launched earlier this month, the media plan projects an estimated 170+ million impressions throughout the five-week promotion period leading up to the Breeders' Cup with the campaign running across...