1/ST Content

1/ST CONTENT has formed a partnership with American Racing Channel, a leading South American distributor which holds the rights to Hipódromo Nacional de Maroñas and Las Piedras Racetrack in Uruguay, the company said via a press release on Thursday. The outlet owned by 1/ST, which includes media and content companies, plans to broadcast live racing events from the two tracks with the intent to reach a global fanbase in their homes and through mobile devices. Grupo Codere, the international operator for Hispanic markets, has already agreed to integrate exclusive fixed-odds...

Arena Racing Company (ARC), Racecourse Media Group (RMG), Tabcorp and 1/ST CONTENT have announced a new strategic alliance which brings together four content leaders of the horse and greyhound racing world, creating a network of rights holders that will distribute content across multiple international markets. ARC is the largest racing group in the UK, operating a total of 16 racecourses and 5 greyhound stadia around the country, while RMG is a British-based media rights management company. In Australia, Tabcorp is the largest gambling company operating multichannel wagering, media and gaming...

A new deal involving content rights, data, fixed-odds and signals for an ongoing three-year-contract has been reached between 1/ST CONTENT and Breeders' Cup Limited. The agreement encompasses worldwide broadcast and video-streaming distribution relating to fixed-odds wagering on the Breeders' Cup World Championships for 1/ST CONTENT's network of international sportsbook partners outside of North America. The Breeders' Cup World Championship will be held at Del Mar Nov. 1-2. All races will be available for broadcast via 1/ST CONTENT's partner at Sky Sports Racing in the U.K. and Ireland, as well as...

1/ST CONTENT has broadened its global footprint outside of the Americas with a new venture into Moroccan racing. Having won the international distribution rights for this Saturday's Morocco International Meeting, 1/ST CONTENT will continue to widen its influence across a raft of global racing content in 2024 with a burgeoning international portfolio of racetracks and marquee meetings. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: "We're delighted to announce to our growing group of worldwide partners that we've secured the distribution rights for this jewel in the emerging...

North American Thoroughbred racing pools are now accessible across all digital platforms for Tote customers, the organisation announced on Thursday. The North American pools were available to Tote users for the first time last week, which saw $43 million wagered across the Pegasus World Cup card at Gulfstream Park on Saturday. The Tote commingled directly into the primary US pools, following the racing rules of each host track. Customers will have access to win, place, exacta and trifecta pools initially, with betting offered on the North American racing schedule broadcast...

NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), and 1/ST CONTENT have announced a 10-year partnership to expand distribution of North American horse racing content internationally. An integral part of the agreement calls for NCMS to acquire a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST CONTENT responsible for the delivery of horse racing content to global markets. "By joining 1/ST CONTENT and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing...

Gregg Colvin has been appointed chief executive officer of 1/ST Content, the operating group of 1/ST's media and content companies. Colvin will work with chief operating officer Jason Wilson to further develop 1/ST CONTENT brands to attract and retain a new group of consumers. He will also coordinate with Craig Fravel, Aidan Butler and the 1/ST RACING team along with Paul Williams and the 1/ST TECHNOLOGY team to produce and deliver new content offerings, enhanced quality of production and new simulcast distribution platforms for the company's Thoroughbred horse racing and...

1/ST CONTENT, the operating group for all of 1/ST's media and content companies, announced the appointment of Jason Wilson as Chief Operating Officer. Wilson will work directly with Aidan Butler, President, 1/ST CONTENT, to further develop and align the company's North American and international content businesses. He will focus on innovating Thoroughbred racing content programs and building competitive customer platforms. "I am thrilled to have Jason, a well-known and knowledgeable industry executive who shares our vision for the future of our sport, as part of the 1/ST team," said Butler....

The Stronach Group's Aidan Butler has been appointed to Chief Operating Officer, 1/ST RACING and to President, 1/ST CONTENT, 1/ST announced Thursday. Butler joined The Stronach Group in 2018 and has been front and center in California leading the racing operations teams at Santa Anita Park and Golden Gate Fields as the Acting Executive Director of California Racing Operations. In addition, he also served as Chief Strategy Officer for The Stronach Group. Butler will work directly with Craig Fravel, Chief Executive Officer, 1/ST RACING, to further develop the company's racing...