NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), and 1/ST CONTENT have announced a 10-year partnership to expand distribution of North American horse racing content internationally. An integral part of the agreement calls for NCMS to acquire a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST CONTENT responsible for the delivery of horse racing content to global markets.
“By joining 1/ST CONTENT and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet,” said Gregg Colvin, Chief Executive Officer of 1/ST CONTENT. “This agreement ensures that North American horse racing stakeholders are the primary beneficiaries of revenues generated through international wagering, further strengthening the domestic industry for the next generation of fan and bettor.”
The agreement furthers the cooperation of content rights, data, odds, and signals from a large number of racing venues. 1/ST CONTENT has a vast international distribution network and direct to home (DTH) rights in the United Kingdom, Ireland, Europe, Australia, New Zealand, and Africa, plus North American racetracks including 1/ST RACING's Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park, and Pimlico Race Course; NYRA's Belmont Park, Aqueduct Racetrack, and Saratoga Race Course; and Del Mar, Keeneland, Tampa Bay Downs, and Woodbine.
“NCMS is pleased to expand on our strategic partnership with 1/ST CONTENT to further broaden the international reach of North American Thoroughbred racing,” said Tony Allevato, Chief Revenue Officer of NYRA. “Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.”
Not a subscriber? Click here to sign up for the daily PDF or alerts.
