Arena Racing Company (ARC), Racecourse Media Group (RMG), Tabcorp and 1/ST CONTENT have announced a new strategic alliance which brings together four content leaders of the horse and greyhound racing world, creating a network of rights holders that will distribute content across multiple international markets.
ARC is the largest racing group in the UK, operating a total of 16 racecourses and 5 greyhound stadia around the country, while RMG is a British-based media rights management company. In Australia, Tabcorp is the largest gambling company operating multichannel wagering, media and gaming services, while 1/ST CONTENT is a division of 1/ST, the premier racing company in the Americas.
The new collaboration ensures that global and local operators will be able to choose from an array of bespoke 24/7 racing video, data and wagering solutions, including tote and managed trading services. Wagering customers will also have easier access to additional content and services.
Brendan Parnell, managing director of Media and International at ARC, said, “Customers will be able to enjoy access to a complete service hub which will enable our betting partners to deliver a best-in-breed product to their consumers at any time of the day, every day.
“The strength of our data and wagering technology, coupled with a depth of 24/7 broadcast and video streaming rights, places this newly-created alliance in the vanguard of driving growth and diversified revenues for the horse and greyhound racing sector.”
Martin Stevenson, CEO of RMG, added, “This is an excellent illustration of different racing jurisdictions innovating together to create new products and services to grow access and interest in horse racing around the world.”
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