Light Up Racing, an initiative launched to highlight positive news in the racing industry, will join with Ocala Breeders' Sales Company for a presentation by Vicky Leonard. Leonard, whose own Australian thoroughbred marketing agency Kick Collective inspired Light Up Racing, will present tactics on how to answer difficult questions from those outside the industry along with transforming negative opinions into positive messaging. The event will be held Sunday, May 5 from 5-7 p.m. on the second floor of the ITW Building on the OBS grounds.
“We are excited to bring our mission to Florida and share the core values and objectives of Light Up Racing,” said Leonard. “This presentation is not just about what we aim to achieve, but more importantly, how we plan on doing it and involving all sectors of the industry as we grow.”
For more information on Light Up Racing, click here.
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