The Kentucky Derby Museum has launched a $1-million upgrade to its 'Riders Up!' exhibit. Construction began this month and the new exhibit is expected to debut Apr. 12.
The museum originally built the 'Riders Up!' exhibit in 2000 as a way to immerse visitors in the Derby and race day experience from the viewpoint of a jockey and Thoroughbred racehorse. The game was last updated in 2010 during a previous museum expansion project. With significant changes in virtual and augmented reality since then, the new version will look to captivate visitors with state-of-the-art technology designed to bring the thrill of horse racing into the 21st century.
“This exhibit has been a fan favorite for guests of all ages ever since the original debuted in 2000,” said Chris Goodlett, Kentucky Derby Museum Senior Director of Curatorial and Educational Affairs. “With 'Riders Up!,' we're not just entertaining; we're bringing the Derby's rich history to life. This exhibit drives home our mission of engaging everyone with the excitement of Derby every single day.”
Involved in the exhibit upgrade are Catalyst, an Australian-based production studio dedicated to virtual and augmented reality, and The Laboratory Creative, a design company based in Southern Indiana.
“We're not just upgrading a game; we're revolutionizing the way you experience the magic of the Derby,” said Patrick Armstrong, Kentucky Derby Museum President and CEO. “Every day, we're committed to sharing the exhilaration and history of Derby with all our guests. Bigger and bolder with cutting-edge technology, the new 'Riders Up!' is the epitome of that commitment.”
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