Keeneland will debut a number of new initiatives for the 2021 Fall Meet, which opens Friday, aimed at broadening coverage and growing viewership among Spanish-speaking fans of Thoroughbred racing. Enhancements include a livestream of Fall Stars Weekend race cards in Spanish, Spanish translation of the Keeneland Race Day App as well as handicapping content and analysis in Spanish on Keeneland.com. Coverage of Keeneland's star-studded Friday, Saturday and Sunday race cards, held Oct. 8-10, will be enhanced with expert analysis and commentary from DRF en Espanol all three days. Breeders' Cup En Vivo, a series of digital handicapping shows covering Breeders' Cup Challenge races across the country produced by America's Best Racing, will take place Saturday and Sunday.
“Keeneland has seen tremendous interest in recent years from our Spanish-speaking audiences in our traditional racing content,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “We are excited to work with our partners at the Breeders' Cup, DRF en Espanol and America's Best Racing to provide this valuable content to our Spanish-speaking fans. These outreach efforts are key to growing our fan base and strengthening our sport.”
The daily schedule for Spanish coverage of Fall Stars weekend (Friday, Saturday and Sunday) includes:
- 10 a.m.–“Keeneland Hoy!,” a 45-minute preview show;
- 12:30 p.m.–Full race-day coverage begins with live race calls, analysis and interviews in Spanish;
- Saturday at 3:45 p.m.–“Breeders' Cup En Vivo” covers the GII Thoroughbred Club of America S., GI First Lady S., GI Claiborne Breeders' Futurity and GI Keeneland Turf Mile S.; and
- Sunday at 4:45 p.m.–“Breeders' Cup En Vivo” covers the GI Juddmonte Spinster S. and GII Castle & Key Bourbon S.
“In our continuing efforts to reach the widest audience possible with new and innovative content in the digital space, we are proud to partner with Keeneland, America's Best Racing and DRF en Español in promoting 'Breeders' Cup En Vivo' for our Challenge Series races at Keeneland,” said Justin McDonald, Breeders' Cup Senior Vice President of Marketing. “We are sure that our Spanish-language audience will enjoy the comprehensive analysis and commentary of Keeneland's Fall Star races and the Breeders' Cup Challenge Series nationwide.”
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