During the upcoming fall meet to be held Oct. 5-27, Keeneland will unveil BETology 101 and 201 sessions, a new fan education program for beginner- and intermediate-level fans, and will expand outreach to patrons on the ground/
“These initiatives build on our signature BETology program to provide short-form betting content to the thousands of enthusiastic fans who visit Keeneland each,” Christa Marrillia, Keeneland Chief Marketing Officer, said. “True to its founding mission, Keeneland is committed to investing in the growth and development of the sport of racing and we believe our new offerings can help us engage these fans responsibly and create lifelong fans of the sport.”
Daily BETology 101 and 201 at Wagering Central on the first-floor grandstand will offer short-form educational sessions for beginning handicappers at 12:05 p.m. ET and intermediate handicappers at 12:20 p.m., with content varying daily. Topics for the beginner will include “The Vocabulary of Betting” and “Understanding Odds,” while intermediate fans may enjoy such topics as “The Art of Configuring a Ticket” or “Play Like a Player” sessions on Saturdays that teach fans how to handicap.
BETologists will also have new education materials to appeal to the intermediate bettor, including instruction on how to read and understand past performances in the Daily Racing Form and how to use key indicators to guide a betting strategy. BETologists will do betting demonstrations among large tailgating groups and highly congregated areas on the campus roam The Hill and parking lots in a specially branded BETmobile golf cart. In select dining areas at the track, large groups will have the option to Book a BETologist for their table during the race day to teach betting basics, offer selections and provide additional wagering information.
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