France Galop has agreed to a four-year deal with HBA Media to distribute its entire international racing portfolio-the French Flat horse racing calendar–the company announced on Wednesday. HBA Media will ensure global broadcast and multi-platform distribution for the G1 Qatar Prix de l'Arc de Triomphe and an additional 26 Group 1 and Group 2 race days.
Henry Birtles, Chief Executive of HBA Media, said, “HBA Media is delighted to enter this exciting partnership with France Galop.
“Over the past few years, our vision at HBA Media has been focused on the sport of horseracing thriving in an ever-changing media landscape. We are thrilled that France Galop believe in our approach, and we are unrelenting in our mission to showcase this great sport to untapped audiences and secure the best possible global coverage for France Galop and all our clients.”
Delphine Violette, Director Commercial and Marketing for France Galop, added, “HBA's enviable portfolio captures the very best of international horse racing and we are delighted that French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud Racecourses will be distributed within this unrivalled year-long global racing calendar.”
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