A five-year partnership renewal agreement for pool betting was agreed upon by Ascot Racecourse and the Hong Kong Jockey Club (HKJC) on Friday.
The deal renewal, signed by Michael Fitzsimons of the HKJC and Felicity Barnard of Ascot, features the delivery of a dedicated HKJC feed from Ascot, as well as additional content to help raise awareness of the racing at Ascot in Hong Kong. It will begin on July 1, 2023 and last until July 1, 2028. It is an extension of a deal that began between the two companies in 2019. It covers the commingling of bets into the World Pool for another five years, as well. This year, Ascot will host seven World Pool days including all five days of Royal Ascot, King George day and the industry-owned QIPCO British Champions Day.
Felicity Barnard, Commercial Director at Ascot Racecourse, said, “This is exciting for Ascot and exciting for racing in general. The relationship has grown and grown and this renewal shows that the Hong Kong Jockey Club are invested in racing across the world. It gives us the opportunity to expand what we are doing on the global stage so we are absolutely thrilled.
“All the revenue we generate, we look to invest in the business so our partnership with the Hong Kong Jockey Club is incredibly important to allow us to invest a significant amount into prize money. That in turn generates better-quality runners and a better product for World Pool customers.”
Michael Fitzsimons, Executive Director, Wagering Products, at the Hong Kong Jockey Club, said, “The partnership is great for us, for Ascot and for racing generally around the world. The continuity of big brands working together for the benefit of racing has been really important in bringing familiarity of the product, and of the betting markets, to customers around the globe. Working together to really promote racing in a truly global sense has been brilliant for everybody.
“We know that our customers are familiar with UK racing. They like Ascot and they like the brand of Ascot especially. Thousands of people will be watching Royal Ascot this week in Hong Kong and, when Wellington (Aus) (All Too Hard {Aus) runs in the Queen Elizabeth II Jubilee S., I'm sure we will see a serious spike in the numbers. We are all very keen for Hong Kong to put its own horses on the map, and the World Pool unites everybody in a way that's never really been done before and we are very proud of working with Ascot and other racetracks.”
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