Felicity Barnard Named Ascot Commercial Director

Felicity Barnard has been named to the role of Ascot Commercial Director, the racecourse announced on Monday.

Barnard, who will report to Ascot Chief Executive Guy Henderson, will be responsible for devising and implementing commercial strategy for in venue sales and marketing, partnerships, sponsorship, licencing, memberships and new income streams. Ascot Finance Director Ian McGregor is in charge of the racecourse's domestic and international broadcast, media and data rights while a review of how these areas should be developed is underway.

Previously, Barnard spent four years as CEO of Tie Break Tens, where she launched the new short format of tennis internationally. Also during her 15 years in the sports industry, Barnard worked at Arsenal Football Club both in London and Singapore and at West Ham United as their commercial director.

“Felicity brings a wealth of commercial experience to the racecourse, having worked in the UK and internationally in two sports with a similar global reach to racing,” said Henderson. “Felicity will focus on our in venue commercial activities and we are all very much looking forward to welcoming her to the team.”

Added Barnard, “I am thrilled to be joining the team at Ascot at such an important time for the sport. Ascot's position in racing is unparalleled and I am excited to help drive the commercial growth of such a historic and iconic institution.”