Churchill Downs Racetrack has unveiled the official logo for the 149th running of the Kentucky Derby presented by Woodford Reserve, which takes place May 6, 2023.
Highlighted by the Kentucky Derby's color palette of red, black, gold and white, the Kentucky Derby 149 logo features diamonds intended to replicate the blocks in Secretariat's blue and white silks as this coming year marks the 50th anniversary of his Triple Crown victory. Meanwhile, the specific number of 13 diamonds is reverence to the number of Thoroughbreds that won all three races in the historic series. The diamonds are set within a shield that projects the achievements, heritage, longevity and stability of the Kentucky Derby, which dates back to 1875.
The logo, designed by New York-based marketing agency SME, will be used on a wide variety of Kentucky Derby official merchandise that will be available online, at Churchill Downs Racetrack, the Louisville Muhammad Ali International Airport, the Kentucky Derby Museum Gift Shop and other retail outlets.
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