Breeders' Cup Limited will partner with leading Western lifestyle brand Lucchese Bootmaker as the exclusive bootmaker and official western wear partner of the 2024 Breeders' Cup World Championships, the company announced Monday.
Established in 1883, Lucchese uses time-honored craftsmanship techniques to build handmade boots of unrivaled quality, fit, comfort, and style in El Paso, Texas. In virtually every step of their bootmaking process, they rely on human hands to complete centuries-old tasks to perfection.
During the World Championships, a pop-up shopping experience with Lucchese will be held at the Plaza de Mexico at Del Mar Thoroughbred Club, with a week-long pop-up store established on Camino Del Mar in downtown Del Mar. While the trackside pop-up will only offer footwear exclusively, guests can visit the downtown location to shop an impressive selection of Lucchese's handmade cowboy boots, casual footwear, apparel, accessories, handbags, and leather goods. Visitors will also have the opportunity to buy custom Lucchese graphic tees and caps.
“We are pleased to welcome Lucchese as a new official partner of the World Championships,” said Senior Vice President of Corporate Partnerships for Breeders' Cup Limited Heather Higgins. “Lucchese boots are handcrafted by artisans who use old-world methods, precision, and attention to detail that reflects their legacy. We are delighted to showcase their exceptional products.”
Doug Kindy, President of Lucchese added: “At Lucchese, for over 140 years, we've always embraced a mentality where excellence is handcrafted into every detail. Partnering with the Breeders' Cup World Championships feels like a natural alignment, as this event is steeped in tradition and represents a lifestyle that celebrates elegance, heritage, and performance. The Breeders' Cup World Championships is more than just a competition; it's a reflection of the timeless values that define the world of Thoroughbred racing. We're honored to bring our own Texas heritage to this iconic event, where tradition meets the pursuit of excellence, and together, we're not just marking a moment in history but enhancing the enduring lifestyle that surrounds it.”
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