Prevagen is now the official brain health partner of the Breeders' Cup World Championships and title partner of the Prevagen GI Breeders' Cup Juvenile Turf, Breeders' Cup Limited said in a release Thursday.
“We are delighted to welcome Prevagen, one of America's most dynamic brain health support providers, as an official partner of this year's World Championships,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders' Cup Limited. “Prevagen's commitment to the name-in-title partnership of the Breeders' Cup Juvenile Turf, and their support of our historic 40th running celebration through the Memorable Moments campaign, are great ways to kick off this new partnership.”
Prevagen will also partner with Breeders' Cup in “Memorable Moments presented by Prevagen,” a televised series of vignettes highlighting Thoroughbred racing history that has been made since the first running of the Breeders' Cup World Championships in 1984.
“Memorable Moments presented by Prevagen” will appear during the Breeders' Cup Challenge Series: Win and You're In broadcasts on NBC, FOX, and CNBC and during the Breeders' Cup itself.
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