Breeders' Cup & Facebook's Oculus to Provide Virtual Reality Broadcast

Keeneland is all ready to host this weekend's Breeders' Cup | Horsephotos

The Breeders' Cup is collaborating with Facebook's Oculus to produce a virtual reality (VR) broadcast of the 2020 World Championships, to be held this coming Friday and Saturday, Nov. 6-7, at Keeneland. Oculus, a leading VR platform, will give fans an immersive arena-like live viewing experience.

Available on the social viewing app Venues, the VR broadcast will bring the Breeders' Cup experience right into homes, which is particularly applicable this year with the COVID-19 pandemic. In addition to the VR broadcast, Breeders' Cup will use 80 cameras on site.

“With fans not allowed to attend this year's World Championships, Venues presented the perfect opportunity to create a truly immersive live experience that they can enjoy from the comfort of their living rooms,” said Justin McDonald, Breeders' Cup Senior Vice President, Marketing. “This broadcast completely reinvigorates the remote viewing experience and brings fans closer to the World Championships than ever before. We're excited about the potential that this technology holds and hope that our fans find it as captivating as we do.”

Viewers can subscribe to the Oculus event pages for Future Stars Friday and Championship Saturday.

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