Ascot Racecourse is to launch its own pool betting operation when arrangements with Totepool and the statutory monopoly of the British system comes to an end in July 2018.
Racecourses will be free to manage their own on-course operations but what is to be known as AscotBet will continue to be supported by Totepool's existing infrastructure. It plans to launch new bets for the likes of the Shergar Cup and explore collaborations with overseas markets.
Ascot's chief executive Guy Henderson said, “AscotBet's first priority is to provide the very best service and experience that we can to our 600,000 annual racegoers, 300,000 of whom join us for the five days of Royal Ascot and place around 1.5 million pool bets. AscotBet's customer service, supported by Totepool's proven systems, will deliver this.”
He added, “In addition, and importantly, we will also continue to provide the UK's off-course customers with access to the liquidity available on our races through the Tote Direct service, which is offered in the vast majority of the UK's high street betting shops and through the remote channels of the major betting providers.”
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