In conjunction with BES Studios, the Virginia Equine Alliance (VEA) was awarded a Telly Award in recognition of a sixty second TV commercial titled “Virginia Wins With Horses” that was submitted in the annual competition which honors excellence in video and television across all screens.
The BES Studios and the VEA received a “Silver” in the Travel & Tourism Regional TV category–the highest achievement awarded by the Telly awards judging panel, a body of over 200 executives from television networks, production companies, global agencies, immersive content studios, and streaming platforms.
The Telly Awards annually showcases the best work created within television and across video, for all screens.
The VEA, whose mission is to sustain, promote and expand the horse breeding and horse racing opportunities in the Commonwealth of Virginia, initiated a multi-media campaign titled “Virginia's Economy Wins with Horses”.
BES Studios acquired hours of footage to select from via day-long video shoots at four locations– Colonial Downs Racetrack in New Kent, Shenandoah Downs Racetrack in Woodstock, Eagle Point Farm in Ashland and Audley Farm Equine in Berryville. Footage highlighted the state's economy, tourism, jobs, careers and agriculture.
The VEA then forged a strategic partnership with Virginia Broadcast Solutions (VBS) and the Virginia Association of Broadcasters (VAB) to develop a comprehensive advertising plan which aimed to highlight the economic and social impacts of the Virginia horse industry, emphasizing its integral role in contributing to the Commonwealth's prosperity.
“We are thrilled with the results so far and look forward to continue to promote the agribusiness, economic benefits, jobs, and vibrancy of Virginia's bustling horse racing and breeding industry through creative spots,” said Jill Byrne, the VEA's Vice-President of Strategic Planning who served as the media campaign's Project Manager. “It's also a great honor to receive a Telly Trophy on behalf of a great team here led by BES Studios and all the horses and horsemen that contributed to the project.”
To view the award-winning spot, click here.
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