Light Up Racing, the initiative launched late last year, will host two community events in Lexington in the next two weeks. The events are “designed to empower and educate individuals within the Thoroughbred industry on the power of positive communication and the role of social change in shaping the future of horse racing. These events aim to introduce participants to the tools and knowledge to advocate for the sport effectively, engage in meaningful conversations, and transform perceptions within their networks and beyond,” according to the announcement by the organization Wednesday.
The first event, titled “How to Talk to Your Friends About Horse Racing,” will be held Monday, Feb. 26 at Fasig-Tipton. The presentation will begin at 6 p.m. following cocktails at 5 p.m. Light Up Racing invites participants to “join us for an enlightening evening where we delve into the science of social change and explore six critical concepts that can help reshape the public's perception of horse racing. Learn why you are instrumental in this change and how to navigate and answer difficult questions about the sport with confidence and insight.”
The second event is named “Transforming Negative Opinions into Positive Messaging” and will be held Tuesday, Mar. 5 at Keeneland. The format will be similar to the first with cocktails at 5 p.m. preceding the presentation at 6 p.m. According to Light Up Racing, “this event focuses on turning challenges into opportunities through strategic communication and social media engagement. Discover how to become a powerful ambassador for horse racing, building a community of advocates and leveraging grassroots networks to respond effectively in times of crisis.”
Light Up Racing encourages both veterans of and newcomers to the industry to participate, as the events offer a unique opportunity to “come together, learn, and contribute to a positive shift in how horse racing is perceived and discussed.”
Contact hello@lightupracing.com for more information.
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