Woodbine Entertainment and bet365 have made horse racing now available to Ontario sports bettors, the track said in a release Friday.
“This a great day for Ontario sports bettors and especially for the horse racing industry in the province,” said Jim Lawson, CEO, Woodbine Entertainment. “For over a year, we have been working hard with regulators, government agencies and our partners at bet365 to develop the technology and satisfy all requirements to allow players to access pari-mutuel horse racing betting products using accounts with legal gaming operators in Ontario with the customer experience at the forefront. Betting on horse racing in Ontario is now on its way to becoming more accessible than ever.”
In addition, Woodbine Entertainment and bet365 created a four-year marketing partnership, in which the latter receives naming rights for the apron winner's circle, inner turf course and paddock. Additionally, bet365 will have naming rights for stakes races throughout the year.
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