Keeneland Launches 'Celebrate Keeneland Your Way' Campaign for Spring Meet

The paddock at Keeneland | Coady

World-class Thoroughbred racing returns to Central Kentucky for Keeneland's 2021 Spring Meet, which opens Friday, Apr. 2 and covers 15 days through Apr. 23. Keeneland is welcoming back a limited number of fans to the track this spring while offering multiple opportunities for people to enjoy the meet remotely through its Celebrate Keeneland Presented by Central Bank campaign.

“There are many ways–big and small–for everyone to celebrate Keeneland and take part in the fanfare and traditions they love,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “We encourage fans to make the Spring Meet a part of their lives even when they aren't going to the races. Everyone has their own Keeneland traditions: getting dressed up, making a favorite cocktail, planning a gathering with friends. We have all the tips and tools for you to celebrate Keeneland your way.”

Fans are encouraged to visit CelebrateKeeneland.com and share the creative ways they are celebrating Keeneland by tagging @Keeneland on social media and by using the hashtag #CelebrateKeeneland.

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