FanDuel, America's premier gaming destination, will become the title sponsor of the $2-million GI Breeders' Cup Mile at this year's Breeders' Cup World Championships.
In addition, two of FanDuel Group's major charity partners will be incorporated into its naming rights for this year's event–the FanDuel Breeders' Cup Mile presented by PDJF and the GI TVG Breeders' Cup Juvenile presented by Thoroughbred Aftercare Alliance.
The Breeders' Cup, one of Thoroughbred racing's most prestigious international events, consisting of 14 races and purses and awards totaling $35 million, is scheduled to be held Nov. 6-7 at Keeneland Race Course in Lexington, Ky.
For several years, FanDuel subsidiary TVG, America's Horse Racing network, has partnered with the Jockeys' Guild's Permanently Disabled Jockeys Fund (PDJF), on initiatives including an annual telethon, and with the Thoroughbred Aftercare Alliance, to raise awareness and funding for both organizations.
“We are excited that FanDuel will become the title sponsor of the Breeders' Cup Mile and thank them for their commitment to the World Championships,” said Breeders' Cup President and CEO Drew Fleming. “Since announcing our multi-year agreement last year, we have enjoyed an outstanding relationship with FanDuel and TVG as they have expanded and strengthened their support of the Breeders' Cup and Thoroughbred racing.”
“Building off an amazing start last year, FanDuel and TVG are looking forward to this year's Breeders' Cup and to working together to create new fans for horse racing,” said Kip Levin, CEO of TVG. “We appreciate Breeders' Cup's and NBC Sports' cooperation in including our charity partners into the race names for this year. Both the PDJF and Thoroughbred Aftercare Alliance do so much to help provide care and resources for our athletes and we wanted to share the spotlight with them on two of our sport's biggest days.”
In 2019, Breeders' Cup and FanDuel announced a comprehensive multi-year sponsorship agreement making TVG and FanDuel the official Wagering Partners of the Breeders' Cup World Championships. TVG will retain its title sponsorship of the $2-million TVG Breeders' Cup Juvenile, which also was announced last year.
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