Lane's End has acquired the title sponsorship of all Royal Ascot programming on the NBC Sports Network, the farm announced Tuesday. NBC acquired the rights to broadcast live racing from Britain's iconic Royal Ascot race meeting earlier in the year and Lane's End will be the title sponsor for the entire five-day stand slated from June 20 to June 24.
“It's an honour to have the opportunity to present the Lane's End brand alongside one of the most highly regarded events in all of Thoroughbred racing,” said Will Farish. “This partnership is indicative of our support of NBC's commitment to bringing international racing to American audiences. We have seen a renewed interest in European racing from American owners and breeders. There is no question that Thoroughbred commerce is conduced on a worldwide stage.”
The Versailles, Kentucky-based farm will continue to be the presenting sponsor of the Breeders' Cup Challenge Series on NBC. For more information, contact the Lane's End office at (859) 873-7300.
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